The phrase SEO is being thrown around everywhere in the world of marketing these days, but a lot of people don’t know what it is. Let’s start by explaining what the acronym stands for, SEO stands for Search Engine Optimization. The world of search engine optimization is an ever-changing field, so let’s delve into the basics of what it is and how to use it. 

The Basics: What Is It Used For?

SEO is the process in which you optimize your website to get consistent, or unpaid traffic from whatever search engine result page that you are using. Search engines like Google (or other search engines) will use bots to “crawl” your website. When they do this, they are often looking over the code that makes the website/relevant content for each URL that they have found. The bots then index the information and store it. After it’s indexed, it is displayed as a result of people interested in the content of that website. You want to provide the MOST ACCURATE information so that you can rank higher in the search engine queries. 

The Process

The website Moz Pro gives the best description of how SEO works by explaining it as a pyramid style. 

  1. Does your website or content have good crawl accessibility as so the bots can properly rank it when the information is searched?

      2. Does your website contain compelling content that answers the searchers’ questions?

      3. Did you select the best keywords that will attract both searchers and search engines?

      4. Are you providing a good user experience by providing fast loading speeds and compelling UX (user experience)?\

      5. Are you posting content that compels the searcher to share that information while also including citations and amplification?

      6. Proper use of Title, memorable URL, and how to provide CTR (Click Through Rate)

      7. Are you using Snippet/schema markup to stand out in the SERPs (Search Engine Result Pages)

In today’s market, internet users don’t want to see a lot of unnecessary fluff on their page. They want fresh, clear content that allows them to get straight to the point of why they are on that website. A website that appears cluttered and has no balance or them will drastically drop the amount of your CTR because they won’t even want to stay on the first page. All the while making sure you are using the correct keywords that will make you discoverable when people are searching for your content on Google, this is also the same for making sure you have the proper hashtags. You may not see immediate results but spending the time to follow these steps will help to improve your discoverability.